Advertising

Marketing & design crucial for advancing circularity of plastics

Professionals from the plastics recycling sector and its value chain have gathered at the Annual Meeting 2017 in Barcelona on the 15th of June at the conference that featured high-level speakers including European Commission, Waste Agency of Catalonia and brand owners.
Plastics Recyclers Europe
Anzeige

“Plastic material is at a turning point towards becoming circular,” said Ton Emans. “High quality recycling and integrating more recyclates in new products will help in accelerating that shift.
As we heard today from the European Commission and Waste Agency of Catalonia, policy makers have ambitious plans for enabling this transition and we, as the plastics recycling industry, are happy to be an important part of it,” he added.

The brand owners present at the conference demonstrated how they contribute to the circularity of plastics by integrating recyclates in their products, via their marketing strategies and via taking eco-design into consideration.

PRE has announced an ongoing study on the end-markets for recyclates which will be published in September current year.

The next PRE Annual Meeting will take place on the 11 and 12 of October in Cascais, Portugal.

Source: Plastics Recyclers Europe

Latest news

RECYCLING magazine provides independent, deeply investigated information about all aspects of secondary raw materials. The magazine has a long track record, it has a history of more than 70 years. more

RECYCLING magazine is a member of

Read about what matters in your industry
Newsletter
Stay informed and subscribe to our monthly RECYCLING magazine newsletter.
Register now

I consent to DETAIL Architecture GmbH regularly sending me individualised exciting news and events by email. The processing of my personal data is to be done in line with statutory provisions. I can rescind my consent in respect of DETAIL Architecture GmbH at any time.
close-link