Since establishing the first subsidiary in China in 2010, Tomra has been actively increasing its investment and business activities in this dynamic market. Currently Tomra has three businesses operating in China: Recycling Sorting, Food Sorting and Grading and Beverage Container Collection. Tomra’s business activity in China ranges from business development, product management, R&D, assembly, sales, service and application validation in the local test centers. After expanding Tomra’s fresh fruit and vegetable grading state-of-the-art manufacturing site in Kunshan, Tomra further reinforced its engineering team in China and expanded its technology center in Xiamen.
Tomra is discovering that its leading technology and industry expertise are becoming increasingly popular and important in the local market. To prepare for the new opportunities created by China’s transformation, Tomra has been strengthening its organizational base in this vibrant country.
Envisioning Tomra’s contribution in China’s shift to sustainable development, Jacob Rognhaug, general manager at Tomra China, says, “During China’s transformative development, more innovative technologies are needed to address the challenges of efficient use of resources, environmental protection and the provision of high-quality food. At Tomra, we are dedicated to optimizing resource productivity with sensor-based technology, and our solutions can answer some of the main challenges that China is facing today. That’s why we have been increasing our financial investment in China while also investing a considerable amount of time in achieving a better understanding of the local market. I’m confident our technology can contribute significantly to China’s goal of sustainable development.”
Tomra developed a comprehensive China strategy in 2015, and it includes establishing a local R&D team, setting up a local service network and strengthening local production.
In 2017, Tomra invested in expanding its manufacturing site in Kunshan to over 11,000 sqm, strengthening the supply chain, and providing enhanced support for the local market. This resulted in better integration of the resources in its global operations.
In addition, Tomra enhanced its engineering capability in China by extending its technology center in Xiamen to support product and application development. Today, the technology center in Xiamen covers 5000 sqm, hosting about 150 employees, tripling the number of staff that were employed in 2015.