According to the WFO the goal is to use as much as possible of the collected plastic debris, turning it back into new products. In the coming weeks, WFO will also start a clean-up action in the Mediterranean Sea, around the city of Marseille, France, working its way down towards Barcelona, Spain. While engaging with local authorities, NGOs, companies and other stakeholders, WFO plans to take part in a regular clean-up in the area, using the specially designed trawls to collect floating marine litter.
Once the plastic is collected, the next step is to find creative ways to reuse it. More and more companies are starting to use recycled plastic to offer consumers sustainable, circular products. By connecting businesses with a trusted network of recyclers and converters, WFO helps them create innovative products that meet the highest standards of quality and safety, whilst contributing to a better future for our planet.
“Nowadays, the world is ready and waiting for products offering environmental solutions rather than more challengess. People are demanding sustainable choices and are now ready to pay for them. In the early days of our organisation, people were not yet aware of the impact of marine litter, nor were they prepared to get involved. Today, it has become clear that we can make a difference and brands have understood our message and commitment.”, says Alexandre Dangis, WFO Founder.
WFO will organise a workshop during the EuPC Annual Meeting in Berlin on 13 June 2019. The event will focus on circular economy and sustainability of plastic products and will gather representatives of the European Plastics Industry, local and national authorities, machinery producers and media.