Dow unveils new stand-up pouch powered by RecycleReady technology to meet consumer demand

Based on its new Recycleready Technology, The Dow Chemical Company has rolled out a new stand-up pouch made with Retain polymer modifiers in order to meet consumer demand for recyclability. The new packaging product ensures recyclability of polyethylene-based barrier packaging as part of existing grocery store drop-off recycling programs.

The stand-up pouch is ideal for products like granola and nuts, which were not previously sold in flexible packaging. The packaging product features a Retain compatibilizer, which when integrated with other polyethylene resins, offers a recyclable solution with improved barrier characteristics.

These stand-up pouches have been developed through collaboration with the Sustainable Packaging Coalition (SPC) and other industry members. RecycleReady Technology in North America has been approved by the SPC’s How2Recycle program to use the Store Drop-Off label. Plastic film, wrap, and bags carrying the Store Drop-Off label can be recycled at participating local retail and grocery stores.

RecycleReady technology targets shifting packaging waste from landfill or incineration to boost post-consumer recycling yields and facilitate the development of a circular economy for plastics packaging. Dow, the SPC and packaging converter Accredo Packaging developed the Seventh Generation brand’s first recyclable Dishwasher Pods packaging in 2015.


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