Circularity needs communication

The transformation to a circular economy is considered a central building block for overcoming ecological challenges such as resource scarcity, environmental pollution and climate change. But while strategies to promote the circular economy are increasingly being developed at the political and economic levels, the public discourse remains fragmented in many cases - characterized by gaps in knowledge, different approaches and sometimes unclear messages. Against this background, public communication and the involvement of citizens play a key role. After all, social acceptance and people's everyday behaviour are crucial for the success of a circular transformation. The "Circular Economy 2025 Key Insights Report", published by the Rediscovery Centre in cooperation with the Irish Department of the Environment, aims to provide a basis for this.