Communicate more clearly

100% recyclable or 100% recyclate - that sounds good and may also persuade some consumers to buy. But the reality is different. This is shown by the report "100% Greenwash? Green Claims on PET Beverage Bottles in Europe" by Eunomia, ClientEarth, Ecos and Zero Waste Europe.

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RECYCLING magazine provides independent, deeply investigated information about all aspects of secondary raw materials.
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